Somehow, Sergio Leone's spaghetti westerns are still the best "American" westerns, so perhaps similarly the Italians might make the best "English" guns as well!
The things that jumped out in looking at the high grade Rizzini's and Piotti's at the show was how flawless the wood to metal fit is and the crispness of the engraving. The really deep red stock finish on the Rizzini's doesn't come through on the web photos either.
No wonder Purdey has Perugini & Visini building their Sporters, and EJ Churchill now has Perazzi building theirs.
No doubt the Italians know their guns and metalwork.....thats not the issue. As Gregg pointed out above, there is a finite demand that is more than being filled. Same can be said about the top line makers in all countries including England. There are only so many Dave Perrets, Ron Holdens, Bob Lees in the world. Thats why Toby's booth there was so refreshing. New products, new slant on the gun trade that I think will bear fruit going forward.
BTW, Purdey does 60% of the work on their Sporter, albeit on a P & V action. I regularly tour the factory, parts of those guns are strewn all over the place. Not my cup of tea-- I'll bust clays with a Perazzis