Found a site which has a downloadable manual for the model 72 here;
https://www.scribd.com/doc/33468843/Herter-s-72N-Shotshell-Reloading-Tool-Instructions-1960sInteresting to look at even if you don't have one of them.
Both the Herter 72 & the Lyman Vandalia came on the market around 1960. The 72 sold for $59.95 including the shot & powder measure & the electric shell reformer. The Vandalia was around $35.00. The 72 stayed on the market until the mid-1970s, don't know how long the Vandalia lasted. Best as I recall I bought my 72 in the 70s while it was actually available new, but paid $15.00 for it with both 12 & 20 die sets. It did not have the shell reformer, but by then I was mostly using plastic hull so it wasn't needed.