You know, I read that S&W media release linked above on this thread and I just want to puke... Talk about blah blah blah boilerplate language, and the same ole same ole puffy words. Here is one line that typifies the hype but in reality empty language of that entire piece:
"...The Smith & Wesson Elite Series will provide consumers with high-end shotguns in a value-added price range..."
Truly, "high-end shotguns in a value added price range" means just about zippo. It may sound "good" to the untrained ear, but in reality it means puff. High end is so subjective, and if I hear one more stuffed shirt corporate type say "value added price range" in describing anything I may just pop a gasket in my value-added conscious brain.
...Moreover, I hate being called a "consumer".... call me a person, call me a man, call me a buyer, even a customer.... but consumer just sounds so much like a device that does one thing: consume. Aren't we all more than that? can't pompous and out of touch marketing/media types get with the program and stop looking down on people who may or may not buy their products in part on how they address us??? How 'bout a little respect? (Rodney Dangerfield style)!?!