I'm not sure why Tom is asking as I'm sure S&W marketing firms have been studying the market to "death" or they would not be contemplating the venture in the first place. However if their "focus groups" are like Carl Rove's, they need lots of help! Personally I like the graceful lines of a sidelock but understand the ease of manufacturing a boxlock(also the inherent strength of the stock). I believe "less is more" hence simplicity over complex triggers, selectors, ejectors-2 triggers and extractors. Skip the engraving, just simple color case coloring. Fine wood, no Berreta faux picture wood. Personally POW grip and small beavertail forend. Options for straight stock and barrel lengths from 26-32". Gauge appropriate frame. Screw in chokes would be acceptable if they were of the Briley/Teague(long) type. Chrome lined barrels make cleaning easier and blacking the outside faster than bluing(cheaper too). Anyway enoug rattling on. Dr. BILL