Domino's pizza franchise holders paid the price when the owner offended half the women in the country with his political donations. Likewise K-Mart when their spokeswoman came out of the closet and another rep shot his mouth off about fried chicken at a golf club dinner. It does not take much to drive off a large percentage of your customer base. We don't buy Levi Strauss products, now do we? This isn't a free speach issue, it's a customer relations issue and the customer is always right.


"The price of good shotgunnery is constant practice" - Fred Kimble