LG - Wrong! If Purdey put their name on it, then it is a Purdey. "Tharin" lies the issue with being careful what you are willing to put your brand name on; all those letter grade and BLE Purdeys are Purdeys. Boss didn't do it (they used Robertson's name for this 'lil experiment). H&H, Purdey, and Woodward got away with it. Some other one time great names didn't get away with it - Grant, Atkin and Beesley come to mind. For the other end of the envelope, consider that Belgium sullied the entire country name with low end production. An individual gun owner may fool himself with a romanticized view of a maker's name. However, the market has a wide and long memory. The collective look at everything out there with a name on it is different than the look at one or a few specimen with one name on them.