8-b, early on I heard $30,000 mentioned, but that may be old news, considering the current exchange rate. The discussion on customization of handling led me to believe that the Purdey's factory had a significant hand in the making of the Sporter. It isn't going to be for the guy buying the basic sporter. However, when you consider the price for SO Berettas, Custom Shop Brownings, top drawer "P" and "K" guns, etc., the new Purdey seems to fit, both as to purpose and price.