If I were to need larger volumes of 2 1/2" quality lower pressure shells for my short chambered guns reloading would be important. And I do reload for hunting shells to get exactly what I like performance wise. RST and similar shells are about $7 to $8 per box, a price that even at current retail for components it is not hard to beat. Otherwise I find that reloading of 12 and 20 gauge shells for target purposes isn't a benefit compared to prices for Federal Estates and other similar loads. I suppose a serioius competitor might want the best of Rem STS, AA or Fed Gold in which case I agree with Jim Legg.