Don't forget that Dick's has a $10 off on $50 coupon in the Pa. Game Digest (you can grab as many copies as you want) and the NJ equivalent. That lowers the price even more.
I am a duffer trapshooter, but am serious about birdhunting. I use Remington 16 ga. Gameloads which are even cheaper than Gun Club and cannot notice a difference between them and more expensive shells (e.g. Fiocci).