Most people do not have large amounts of disposable income until they are past 50. A couple years ago the average age of a Corvette buyer was almost 55. Young man's car that only old men can afford. Double guns will find another generation to shoot them if the economy ever recovers to the point that large numbers of middle age men have lots of money to spend and enjoy. Most of them are trying to get by for now but the TV tells me better days are ahead and the only thing we have to fear is fear itself.