Very famous ad campaign that began in 1952. Hathaway was a small shirtmaker in Maine that never spent on advertising but came up with this "man with an eyepatch" gig that launched the brand into being almost a household name. A man with an eyepatch was looked upon as early James Bond "man of mystery" type figure. Baron George Wrangell, 65, Russian aristocrat and onetime New York Journal-American society columnist, who made advertising history in 1951 when he donned an eyepatch (though he had 20/20 vision) and posed as the original "man in the Hathaway shirt";
