I've bought two guns through them. I got a fair market price. Not a giveaway, but not obscence either. Don't sell your guns to them, they will only offer you peanuts for them. I personally find their "offers" offensive. Cabela's will offer 100-150 dollars off your purchase with a little post card they send out once, or twice a year. If you can find a gun at a good price and get 150 bucks off of that, you can come out way ahead.

-Shoot Straight, IM