I was never one to buy into marketing hype and that's what the reduced recoil claim of B&P's Gordon system seemed like to me. That is until I ran out of the 1 oz AA's I was shooting mid course and switched to the B&P 1 oz loads I had with me. The B&P's were definitely softer, more of a push than a sharp pop. The difference was clear. Would I notice it if I shot them a week apart? Maybe not, but that experience illustrated to me that they weren't kidding. I maxed out the Winchester and Federal rebates so when I'm out of those it's back to the B&P's for me.
