I have read figures like 25-30% on medium to higher priced guns, and less on lower(?) priced, high volume stuff like 1100s, 870s, Mossbergs and such. This is not a big margin on an item that may sit for a year or more, on the shelf, in a full service store. Biggest problem for individual stores is that outfits like Wal*Mart tells Remington We want 50,000 1100s we can sell for $599(for example) and Remington sells them to Wal*Mart at a price so that Wal*Mart makes a profit at $599. While Mikey's Neighborhood Gun Shop can't BUY one or two of them for $599.
Last edited by Jim Legg; 03/09/07 12:40 PM.
