Jim Legg is on the mark.
As it was explained to me... A Wally Mart will deal directly with the maker. The small gun store has to go through a jobber. If they want to become a X-Brand Dealer, then most makers insist they purchase x amount of stock and make x amount of sales. This basically takes them out of the game.
You can go on eBay and buy old jobber price lists for various guns.
For the little guy, they squeak by on a very slim margin for new guns. I have a small dealer that I use for FFL transfers. I always try and give him other business through out the year.
Pete
