Saw three kids with their father at the Dallas Safari show. They were age 5-8 and all busy swinging the newest $2400 Zeiss scopes around, almost colliding them with each other. The father finally said, hey, take it easy with those, they cost a lot. "How much?" one said. Hundreds of dollars, said dad, so they clunked them back down in the little racks. It seemed to make me more nervous than the vendor.