I don't see anything disingenuous in either ad. The first is completely redone and, since it seems the intent was to restore, not customize, I'd say they missed the mark.

As to the asking price on the second gun, does anybody know how it compares to another that's being offered as new in the original box?

Buy Sterlingworths.

If you'd bought $10,000 worth of gold a month ago, it would be worth $9,500 today.

If you'd bought $10,000 worth of .22LR ammo a month ago, it would be worth $21,000 today.