You have summed it up well thre. The B&E over/under is a British gun, built by a British firm from British parts and materials (not the wood obviously).

Pete Boxall understands the machinery and they have just recruited a gunmaker from Holland & Holland to oversee the final finishing and input whre required. Mike Yardley advised on the stock shape and handling. So, the gun is being made with a good deal of British tradition and gunmaking know-how behind it. It is priced to compete with European guns at a price point well below the nearest British O/U availale elsewhere.

The market will show us if there is sufficient interest in the product at the price. Time will tell.