Sears-retailed guns were marked J.C. Higgins into the 50s I think. A.J. Aubrey before that. One or both of those guys was the head of Sear sporting goods. Not sure if the later AYA and Savage guns had Sears on them. You could probably find examples on the Web. If memory serves the Winchester-made pump guns and autoloaders had Ted Williams' name on them. I know he was in their advertising.