Originally Posted By: KY Jon
Read between the lines. SS comes to you and offers to do a feature layout on you. You need to buy X#$,, or on ads with them. You get a lot of exposure for your ads plus feature article but you deplete your ad budget for a few months. It was smart business to do the article. He'll be back.


Kirby's been running ads in SSM on a regular basis for quite some time. And magazines don't require that businesses featured in their articles advertise with them--although it is indeed smart business to do so.