Just a flow of fantasy:
1. Squire N, a big sport, with an injury as described by Toby, orders a gun from W&E, with the stock as described by Dig.
2. The gun dramatically improves Squire N's shooting.
3 Squire N touts the merits of W&E.
4. All Squire N's neighbours friends and family (those who shoot anyway) come to W&N asking to make them a gun 'just like the one you made for Squire N'

Russian Hunting Shotguns