Brand name hierarchies are a way to pay a financial penalty.

Take the Holland Dominion as an example. It was made by an outside firm. If it bears the real maker's name the market values is less, yet objectively it is the very same item, and probably more valuable as a product since it tells the whole truth about itself.

But the market rules and the penalties are paid, which is OK since the setup leaves some real bargains for the knowledgeable who are not brand affected.