Value/price is the answer, as noted above. Widely known that Spanish guns lose significantly on the used market.

Couple that with rising prices, and it's a non-starter...lots of others, better guns, that can be bought for similar money or just a bit more.

The final nail here is the tighter U.S. economy. No matter the fairy dust coming from the administration about growth, the average American family is pretty tight these days. A nice gun is a luxury; Spanish guns are luxury items of the middle class that's living much lower on the hog.