I think the real issue isn't just the price of the shoot - it's the perceived value. If you have entertaining and fair targets, somewhat novel games and a decent meal people will be pleased. And what Clapper Zapper said is spot on - I want to be hosted. Some clubs and shoot organizers act as if they are doing you a favor by having a shoot. Gun clubs are in the entertainment business and they should be trying to give us a great experience. That is what brings people back and great clubs do this.
I'm not so much into the prize and trophy thing anymore. Just a few people win the trophies, but shoots are supported by the majority of shooters who won't be winning a prize for their shooting prowess. I think trying to get small to moderate door prizes for all or most of the participants works better than just the HOA getting a big trophy and a check. You need to figure out how to make most everyone happy. It doesn't seem to be that difficult a formula.
Regards,
Jeff