Years before they imported Mercedes SW into the U.S. one of my hunting buddies had one and used it for all his rough hunting. His "rough" outings started out with nice leather seats, AC or heat and Opera music. It was an acquired taste. Most of us were happy with a truck with heat, working windows and a good four wheel drive. Real happy if you did not have to get out and lock the hubs.
Now I drive a truck with much more comforts than my first house. True it cost twice as much also. Roughing it is more theoretic than real these days.