More and more are straight-up because it's good for business, Fox---particularly the smaller one-man operations. I first ran across it big-time in another commerce during discussions with Dick VanGrunsven's launch of his RV-3 single-seat aircraft in the late 60s, now one of most successful operations of its kind in the world. He wouldn't exaggerate performance, wouldn't stretch the truth, it seemed impossible for him to take credit where it wasn't due. Now, if only big commerce would learn from a growing number of responsible tradesmen.