Don Amos gave me a notion of differentiation in grading and branding. An issue with branding of corporations or towns, guns or anything else is living up to the brand. If it doesn't happen, branding has no meaning.

I like what Bill and Joe said. I'm a hunter. An expensive gun makes no sense for meat. I value tradition and craftsmanship. My two 16s---an 1889 Parker O grade and 1914 Sauer Model 8---are "bests" to me.

In my hands, their balance and craftsmanship seems perfect.