Old saying in US journalism: "Write for the Kansas City milkman."I know a bit about Kansas, the wide open spaces mostly where a consensus for a common interest could be made if launched properly in careful hands. Start small with a model for others to look at. Kansas isn't a place folks expect to find foolishness. If it works in Kansas, others say, why couldn't it in (fill in the space). You're going nowhere if you're scaring people.