Originally Posted By: El Garro
Would you say that the demand for low price basic models had taken the lions share of the sales during the 20th century ?
To draw a parallel, the firm who could make an ever lasting stay sharp razor blade would probably only sell one to each person who needed one . What would they do then ?....

I think all of the great British makers just could not figure out how to stay in the general market, so they generally moved to niche markets. Chances are, Beretta's longevity and strength is in their ability to react and diversify.