It is combination of things not perception of 'your grampa's shotgun' alone. Last quality affordable modern sporting SxS shotguns were the SKB 385, SKB 485 series. Fine mass produced SxS guns with modern features equal to BSS Grade II BLE. Problems were SKB unlike Beretta or Browning is not particularly popular they were heaver than typical game gun and made in Japan. Young people did not want "grampa's shotgun' and older folks who served or had their parent(s) serve at Pearl Harbor, Leyte Gulf, Okinawa,......could not warm up to them.