Ruger would not have designed, tooled up, spent money on advertising, and finally after a fashion 'produced' a SxS gun for a market they had not surveyed.

People were indeed asking for a an American made SxS. The same folks financed the RBL project and waited through long production delays for delivery.

Neither gun was going to sell in huge volume. The Benelli or Beretta 390 series customer isn't the target audience.

Given the already small unit numbers, all the profit whatever there was from the Gold Label disappeared when a significant number started coming back with regulation issues. Project abandoned.

Limited edition and specialty items are not uncommon in industry as a whole. Automotive in particular is full of low volume models that serve as 'flagships' for the brand even if they don't sell many units and might even lose money. It's a prestige thing. A Corvette is not marketed to soccer moms or pickup men and that's who keeps the company going.

I recently found a very nice B. Rizzini SxS. That's a company known for their O/U products but they keep a SxS in the line also even though they are pretty scarce. It shoots to point of aim too.

"The price of good shotgunnery is constant practice" - Fred Kimble