And "The Hunger Games" did wonders for archery.

Good point about not many people (other than competitive shooters) who know the names of the top pros.

Given the size of the OU market compared to sxs, it's interesting that a lot of writers whose columns and articles you read regularly in outdoor magazines--especially those in the bird/dog/gun "niche"--are sxs shooters. I think nostalgia plays a much greater role with hunters than it does with competitive shooters. Although note that there are several big sxs shoots (which are more about fun and the guns than they are about competition) that are doing quite well. And if I were to mention the name of someone who just won a big Sporting Clays shoot, I'm positive that it wouldn't ring the same bell with sxs shooters as if I were to mention Gene Hill or Michael McIntosh, or Steve Smith or Tom Huggler or Tom Davis.

We're really talking about two different worlds that, while they touch each other, don't overlap very much.