I'm a little more optimistic. SxSs have been a niche market for my entire life. When I was young I was the odd one with the SxS and I did not have really good guns until I was much older. 10,000 baby boomers are retiring each day and will continue through 2030. The new SxS buyers are not the young they are the folks reaching there disposable income years. Kids are gone , house is paid for and now it's time have a few nice things. Most of my customers buying their 1st descent SxS are 55 to 75 and that is the fastest growing age group in the country. My opinion is the economy and poor consumer confidence caused the down turn in the market not lake of interest. I have seen an up turn in entry level 12ga extractor guns as consumer confidence has rebounded. Todays Sterlingworth buyer is tomorrows A grade buyer and so it goes.