Originally Posted By: Chukarman


To me, at least, brand value is B.S., others set great store on it...


Tell that to IBM, Nike, Apple or those who invest in those companies or buy their products.

Branding isnt BS, its real and has a huge impact in the marketplace and thus the value to the owner of the brand. If you dont understand that, you dont understand how markets work.

Why do you think original Parker A grades or Fox D grades sell for the prices they sell for?

Last edited by canvasback; 04/03/18 09:08 AM.

The world cries out for such: he is needed & needed badly- the man who can carry a message to Garcia