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Ferrari & Lamborghini also make tractors.
My point being.
I have seen many workaday examples of guns from the second tier makers.
Living in the British colonies I suppose a man would see more of that type of thing.
Not a lot of money on the land & a huge market to be met for pest clearing.

Then other brands that are second tier (& rightfully so) have made some very fine sporting guns for those in the colonies who have money & pursued sport such as live pigeon. Skimin & Wood is one such company.
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And both Purdey and Holland have sold (under their own names) B'Ham made boxlocks of varying quality. Boss sold medium quality boxlocks carrying Robertson's name, never the BOSS name.

To me, at least, brand value is B.S., others set great store on it...


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Originally Posted By: Chukarman


To me, at least, brand value is B.S., others set great store on it...


Tell that to IBM, Nike, Apple or those who invest in those companies or buy their products.

Branding isnt BS, its real and has a huge impact in the marketplace and thus the value to the owner of the brand. If you dont understand that, you dont understand how markets work.

Why do you think original Parker A grades or Fox D grades sell for the prices they sell for?

Last edited by canvasback; 04/03/18 09:08 AM.

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Branding makes up for lack of knowledge, what some call connoisseurship, since it offers a security of sorts to the average buyer.

Few average buyers can identify a Savile Row suit, but most would spot an Armani because of the brand. Savvy investors buy Armani shares, then order Savile Row suits.

Anything like that happen in guns? From an English craftsman, a very well known one, I heard that an American biotechnology investor retained the best specialists to build him a collection of best guns. Unbranded. Most probably he got his money's worth way more than a brand buyer would.

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The OP asked for pre WW 2 makers. Still, some have proposed post WW 2 makers.

Owning a make of an English gun doesn't make it one of the best English shotgun companies.

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Branding is simply a shortcut for consumers to understand the attributes the brand stands for. Some are quite willing to pay lots for the shortcut. Others, who usually dont need the short cut because of knowledge, wont pay the brand premium.

Shotgunlover gets it. A few others dont, or they want to talk about their opinion of specific brands or some subject other than the OPs question.

He didnt ask who made the best gun or what are the attributes of a best gun or whether certain makers could make best guns or even if best gun makers made lower quality guns.

He asked for a ranking of the top pre WWII English makers by reputation. Reputation ( brand value) can be quantitatively measured by the premium paid for the name. Easy peasy.


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Edwinson Green & Son might be added to the lower end of the listing. High grade engraved boxlocks.

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Originally Posted By: canvasback
Originally Posted By: Chukarman


To me, at least, brand value is B.S., others set great store on it...


Tell that to IBM, Nike, Apple or those who invest in those companies or buy their products.

Branding isnt BS, its real and has a huge impact in the marketplace and thus the value to the owner of the brand. If you dont understand that, you dont understand how markets work.

Why do you think original Parker A grades or Fox D grades sell for the prices they sell for?


Yeah, yeah, as a marketing guy I know this well. I am talking about 'brand value' in this narrow frame of reference.

Pretty much the same thing that you are saying here...

Quote:
Branding is simply a shortcut for consumers to understand the attributes the brand stands for. Some are quite willing to pay lots for the shortcut. Others, who usually dont need the short cut because of knowledge, wont pay the brand premium.

Last edited by Chukarman; 04/03/18 12:54 PM.

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Originally Posted By: Linn
I would add "David McKay Brown"

Strictly speaking, not ENGLISH, Scots. Dickson, Harkom, Martin, et. al. are Scottish companies, not English. They are usually grouped un "British" gunmakers.

Last edited by Chukarman; 04/03/18 01:06 PM.

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Originally Posted By: Chukarman
Originally Posted By: Linn
I would add "David McKay Brown"

Strictly speaking, not ENGLISH, Scots. Dickson, Harkom, Martin, et. al. are Scottish companies, not English. They are usually grouped un "British" gunmakers.


Also, Established 1967.

Again, the OP asked for makers before WW2.

Last edited by 1cdog; 04/03/18 02:15 PM.
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