Originally Posted By: canvasback
Originally Posted By: Chukarman


To me, at least, brand value is B.S., others set great store on it...


Tell that to IBM, Nike, Apple or those who invest in those companies or buy their products.

Branding isnt BS, its real and has a huge impact in the marketplace and thus the value to the owner of the brand. If you dont understand that, you dont understand how markets work.

Why do you think original Parker A grades or Fox D grades sell for the prices they sell for?


Yeah, yeah, as a marketing guy I know this well. I am talking about 'brand value' in this narrow frame of reference.

Pretty much the same thing that you are saying here...

Quote:
Branding is simply a shortcut for consumers to understand the attributes the brand stands for. Some are quite willing to pay lots for the shortcut. Others, who usually dont need the short cut because of knowledge, wont pay the brand premium.

Last edited by Chukarman; 04/03/18 12:54 PM.
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