Some nations, like Sweden, limit the number of guns you can own. Last I heard it was six. More could be had with a special permission. I think that has made lower grade guns much less attractive there so the low end market is almost zero. Other nations have somewhat similar restrictions.
Then on top of that there is the decreasing number of younger hunter. Some of the European birth rates are so low that their entire population is just getting old. As a friend of mine likes to say "Snowflakes don't hunt", here or there I suspect.