Of course it does.

No one looks inside of a shotgun.

I spoke with Edward King of ASI, and he described what I would term “experiential marketing”, as having become a big piece of shotgun sales.

That is, they coordinate a trip for you, a visit to the factory, where in you were measured, fit, pick out your wood, and then the machines make your bespoke shotgun for you. Customized, and delivered to you a short time later.
A fantasy vacation blended with the purchase of a new shotgun.

Out there doing it best I can.