doublegunshop.com - home Forums General Discussion DoubleGun BBS @ doublegunshop.com A J. Fox Sterlingworth 20 gauge shotgun

And in the North American marketplace there is nothing fake about The Sterlingworth Company. Literally thousands of companies do business every day using a name that is not registered. In no way does that mean the product or the people behind it are fake. Fox simply didn't want to devalue the brand name Fox by applying it to an entry level gun. His successors wanted to capitalize on the Fox brand for an entry level gun. Two opposing viewpoints, equally valid, depending on your objective. Those are marketing choices made daily by people running consumer product companies.

Perhaps "bogus" wasn't the best word I could have chosen.

Canvasback;

Your thoughts about marketing the gun via a name of the Sterlingworth Company and not debasing the Fox brand are valid and I suspect that thought was at the top of the owners list and was practical, sincere and prudent. I am not certain that we have opposing viewpoints on the name of Sterlingworth Company; but that we have different viewpoints-----a viewpoint focused on marketing, the product itself and another viewpoint upon--- was there a real Sterlingworth Company.

Researcher;

The British are fond of using the word "spurious" in lieu of using words such as fake, deceptive, and misleading. Maybe spurious was the better word. Spurious sounds more gentle than the American "call it the way you see it".

Whatever the case or viewpoint, the later Fox Sterlingworth was a wonderful gun with all the strength and features of the more aristocratic grade names and engraving of its A.H. Fox brothers.