I am a life member of the NRA and a huge supporter. Nothing negative about their work, but my point is that the average American soccer mom or little league dad has little to no contact with the NRA written and film message, and likely never will have. Positively slanted works on the platforms that are part of the world of the middle and liberal factions will have a much better chance of altering opinion long term. I think the whole conservative culture has been too hard core focused in their work and needs to expand into the mainstream in meaningful ways. A great example could be NRA Country, but it is primarily only seen in American Riflman, which is preaching to the choir. The hard core is needed to protect the second amendment, but across the electorate, the message will not get out there unless there is movement into more neutral and liberal venues.
