In a soft market asset values fall to a point where a buyer will purchase that asset, whether it’s a shotgun, real estate, or a security. If a seller is motivated, he will recognize the market value and sell. Likewise, an unmotivated seller will hold and wait for the market to rise, or return to prior levels. Sometimes the market doesn’t return to prior levels and prices stay depressed for a variety of reasons. If sellers of double shotguns want the market to return, shotgun prices must reflect where the market is, not where we wish the market to be.