Canvasback,
You’ve got great insights into this. I rarely think in terms of “brand value”, but I see what you mean. One returning brand that I’ve been following lately is Rigby. Famous for their rifles for decades, they went through a long-term slump, and now they seem to be successfully building the value of their brand again. I’ve been listening to their Campfire Podcasts and really enjoying them.

https://youtube.com/playlist?list=PL9VbWlWwMypfq81xXY4UvDFgsUjxOk40I&si=tbkzhfH_Z656ftZz

Stan,
That’s funny you bring up Red Land Cotton. I grew up in North Alabama and worked as a cotton scout one summer. I had been around cotton farmers all my life, and that summer I worked closely with several. In recent years, I’ve seen advertisements for Red Land Cotton, but I didn’t know the background of their business model as you described it. It’s funny how things from our early lives stick with us. Even today, I’ll take a cotton shirt or a pair of pants over a modern synthetic blend any day!