you havent noticed because they cranked up full retail slowly over time. now everyone drifts thru the stores thinking its all such deal.
my local bass pro is the holy of holys in springfield mo. i was insulted by the cost of their inventory. yes, beautiful mueseums and stuffed animals, but not so beautiful knowing full retail profit paid for it all.
was a time they hired gun EXPERTS who knew guns.
now, if things are overwhelming in guns, all they do is move sales reps from womens sportswear holding store smart phone apps over to help out.
im 100% all for giving the local ma-pa's the business like the old days.
its my opinion and im sticking to it and will end on that note.

Retired Military Aviation
Former Member U.S. Navy Shooting Team
https://606f79f3c2431.site123.me/