I recently picked up an interesting bilingual Gastinne-Renette pamphlet dating to roughly 1840–1843, shortly after Gastinne and Renette joined forces.
It advertises their shooting gallery on the Champs-Élysées, along with live pigeon and rabbit shooting at the Bois de Boulogne. The brochure promotes pistol and carbine shooting indoors, mechanical targets, instruction, and various leisure rooms, essentially presenting the establishment as a gentleman’s sporting salon rather than just a gun shop.
One detail I particularly like is the English translation. It’s clearly a very literal rendering of the French and reads a bit awkwardly in places, almost as if the French text was translated word-for-word rather than rewritten for an English audience.
A neat little snapshot of how shooting culture was being marketed in Paris in the early 1840s.
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