The Holt's videos I feel like he is being swayed to comment on the guns he highlights in the video. He does guns that particular will be more of a hard sell. He commented video before last he feels he does not have to feature Purdey's, Holland's and Boss guns as they speak for themselves.
So (my opinion) he highlights guns that Nick Holt wants him to as they are ones that are less condition, well known.
You may find it hard to believe that some people listen to his sell pitch and maybe bid on that gun because Jonny made so much fuss over it.

Mike Proctor