Of interest is the (large) advertisement from the year 1900, here in page 7:
https://www.epa.oszk.hu/05800/05864/05931/pdf/EPA05864_westungarischer_grenzbote_1900_9699.pdf

Seifert - at that time still Josef the father, being in charge - did advertize here in this specific publicity notice mainly guns and hunting items. However, as other advertizements in the same newspaper show, the real business was very diversified and comprised men's clothing, ballroom attire, all kind of sports articles as well. This diversification was common at the time and very sensible for a large store in the very best and most central city location, indeed the highest of High Street, Fischertorgasse 4 / Rybárska brána 4 (truly comprising several "departments") in the largest or second largest city of Hungary, only 55 kilometres away from Wien (Vienna). The two cities of Wien and of Pressburg / Pozsony were at the time indeed repeatedly addressed as "sibling cities". A convenient and quick electric overland tramway (today you would say: light urban rail) linked them since 1914. Pressburgers almost exclusively looked out at Vienna, rarely at Budapest; this was true for the magyarized Poszony burghers as well.

Pressburg was by tradition and majority and ethnicity a clearly *German* city since the Middle Ages up about the 1920s, but it was at least trilingual in daily practice (German, Hungarian, Slowakian; the Jewish burghers mostly spoke German apart from Yiddish, which as proud and civilized city dwellers since 1840 (the opening of the ghetto) they quickly wanted to shed, because it was considered lowly, reminescent of the not really faraway bad old times and stench of the ghetto, and of shetelech countryside bumpkin jews): Pressburg citizens, rather than overtly jingoizing their changing ethno-cultural preference of the time, often when asked used to state their preferred nationality first and foremost as "Pressburger".
See this lovely intervieww: https://www.oeaw.ac.at/ikw/divided-...ava-das-ende-einer-multiethnischen-stadt

The present citizens' historical association lovely website, https:/pressburgerkipferl.sk , hence is also trilingual, though virtually no Germans and few Hungarians were left after the expulsions of 1945/46. For those misled by the "official" magyarization campaigns in the late 19th and early 20th century, it deserves to be outlined and underlined that the Jewish population element was for a long time, the second largest, tightly followed by Hungarians. Slowaks often worked in the city in subordinate or mean positions, but mostly came fom the hinterland. Only after the Great War, the Slowak element very quickly grew in numbers. Karl Seifert had at some time modified the firm's stationery envelopes to Hungarian, and continued to use them up (sensibly and frugally) all the same in Czechoslowakian times.

Pressburg is a very typical, a wonderful example of the old "Central European" cities as they once existed, and of their cohabitating multiculturalism, like Lemberg and Czernowitz. To a lesser extent, I would also quote Brünn (Brno), but that issue is quite contended.

Prag, on the other hand, since the 19th century was viciously divided by cultural wars, and Czechs and Germans did not see eye to eye (yes, it was different in Mozart's time). Only fence-sitters were more hated than the "opposing" ethnic group in Prague.

Carcano