I remember GA's old format - they put on each page a bit about how the way they were doing things was right and that they weren't going to change - comparing those who complained to gun control activists.

GA does have MUCH more than GI, like it or not. Auction Arms has very little, and Gun Broker seems to mostly have dealer's stock at full retail. I've mentioned about how their fees work and the issue it causes to the Gun Broker people at the NRA convention (twice) but I doubt they'll change on my behalf.