Agree. "Fine guns" can't make up more than 1% of their sales. it's probably an nice side-line for them and enhances their image, but it doesn't pay the bills. Their outdoor stores are built to "wow" the customer and make the store a dstination getaway. It's just like all of the square foot they devote to trophy mounts. It doesn't generate cash directly, but draws people to the store.

-Shoot Straight, IM