I gotta go with rabbit in that it's a niche market.

The sxs shotgun has a relatively small following compared to other types of actions for shotguns in the U.S. . Factor in the price of $2600+, narrow the focus to 20g, consider that many sxs purchasers want vintage guns, and suddenly the market gets pretty darn small.

I think a modern sxs as a market product is a lot less likely to be successful than a new gas auto or pump....but I hope these guys are successful.