You might call the analysts who follow Cabelas - I don't know if Bass Pro is public - and ask them the question about the Gun Library. If they don't know about it, they might want to ask. I'd be interested if it called out as a line item on their P&L statement, or other financial discussion in their Filings, if not, why not? The analysts are probably mentioned on the investment section of their web site or a financial statement.

Guns are such a koool topic for Streeters these days.